Every Door Direct Mail (EDDM) is a service from the United States Postal Service where you can send mail to every home in a specific area. You don’t need a list of names or addresses because it covers everyone on that mail carrier’s route. It’s a good way for businesses to reach a lot of people at once, making it easier to get new customers and grow.

Every Door Direct Mail® is easy to use. You pick a mail item like a postcard or flyer, then choose which neighborhood, city, or ZIP code you want to send it to. It goes to every household in that area. Just make sure to follow the USPS guidelines for EDDM.

Main ideas:

  • If you don’t have a specific group in mind and want to reach everyone in a certain area, Every Door Direct Mail (EDDM) can help. EDDM lets you send mail to all households without needing names or a list, so you can connect with people and find potential leads easily.
  • There are two types of Every Door Direct Mail (EDDM): EDDM Retail and EDDM Business (BMEU). EDDM Retail is used by local businesses to help them grow. EDDM Business is made for big companies that want to send lots of mail to many people.
  • With EDDM Business, you can send over 5000 mailers all at once and make more people aware of your brand in a big area, unlike EDDM Retail.
  • EDDM provides different sizes of postcards that meet the requirements set by EDDM USPS. With EDDM, you have flexibility in choosing different postcard sizes, flyers, or brochures for your marketing. You can customize templates with your brand’s images and messages, making it easy to create and send tailored campaigns.

What is Every Door Direct Mail (EDDM)?

Every Door Direct Mail (EDDM) is a mailing service offered by the United States Postal Service, which allows you to mail the package to every household area in the carrier route. EDDM doesn’t require any mailing list or recipients’ names, allowing you to reach out to all the people and help build connections and leads. This works great for a business looking for exposure and wants to target a large mass of people to generate inquiries.

How Does Every Door Direct Mail Work?

Every Door Direct Mail works on a simple mechanism. You simply select a mail package like a postcard, flyer, brochure, or anything else and choose the carrier route or a geographical location so that the package is mailed to every household in the area. You can select the area based on neighborhood, city, or ZIP code. Do keep in mind that you have to follow certain guidelines as provided by USPS for EDDM.

What Are The Types of EDDM?

There are two kinds of Every Door Direct Mail, i.e., EDDM Retail and EDDM Business or BMEU. We’ll talk in length about them down below.

1. EDDM Retail

This is the most popular EDDM among the two types, as mentioned above, and is used by a local business to help them grow. EDDM retail is designed with normal business organizations in mind, who are looking at a small-scale mailing program to get them started. EDDM Retail allows a user to mail up to 5000 direct mails at once. EDDM Retail doesn’t require any mail permit and is cost-effective. EDDM Retail is suited for small advertising campaigns targeted at triggering the response in local areas.

2. EDDM Business (BMEU)

EDDM Business is designed for a large business organization that needs to send bulk mail to the masses. With EDDM Business, you can send more than 5000 direct mails at once and create brand awareness in a large surrounding when compared to EDDM Retail. It acts as a great tool to use when you need to market to a distant area from your business’s physical location. You’ll need a postage permit to run an EDDM BMEU campaign.